Salvatore Mica


Entrepreneur and gamification designer.

Creator of the blog GamefulSide and contributor for Gameifications. com

Founder of E-Ludo Interactive and E-Ludo Lab in 2010, he oversees the game design and management of the “Employerland” project, a virtual city populated by companies like Unilever, P&G, Bosch, Golden Lady, Luxottica. Partner and author for “Neoludica”, art exhibition at the 54th Venice Biennale.

Speaker at the “Catholic University of the Sacred Heart” of Milan, the University of Palermo, the Academy of Fine Arts of Catania.